Selected work

Launched sites, and the range behind them.

Two live client websites, followed by six concept builds. The concepts explore customer decisions and visual directions beyond the launched work, and are labelled as demonstrations throughout.

Live client work

Built for real contractors, running in the wild.

Home page of AAA Contracting Inc., a renovation and general contracting website

Live client site

AAA Contracting Inc.

Renovation and general contracting · Brampton, Mississauga, Vaughan and Milton

A broad contracting business with a wide service list, from kitchens and bathrooms to flooring, painting and hardscaping. The build keeps that range legible instead of burying the visitor in options, and puts a free-quote request in reach from the first screen.

  • Quote request as the primary action
  • Wide service range organized into scannable routes
  • Service area named in the hero, not hidden in a footer
Visit AAA Contracting
Home page of Black Sea Renovations, a renovation contractor website

Live client site

Black Sea Renovations

Renovation contractor · Hamilton, Burlington, Halton and the GTA

A renovation contractor offering both single trades and full project management. The build separates those two ways of buying, keeps a tap-to-call number in the header on every screen, and leads with real crew photography rather than stock.

  • Tap-to-call number pinned in the header
  • A la carte trades and full renovations split clearly
  • Real crew and jobsite photography throughout
Visit Black Sea Renovations

Live client websites built by George Barakat. Screenshots are captured from the published sites and may change as those businesses update them.

Concept builds

Six businesses. Six distinct website systems.

Concept builds created to demonstrate strategy and design range. These are not commissioned client work.

Desktop home page of the Rivet & Ridge roofing contractor concept build
Concept build

Rivet & Ridge

Roofing contractor · Niagara Region

A rugged editorial concept that turns a stressful roofing search into a clear path toward a properly scoped estimate.

Conversion goal
Estimate request
Direction
Charcoal · Safety yellow · Rust
Walk through the build
Desktop home page of the Temperline heating and cooling concept build
Concept build

Temperline

Heating and cooling · Hamilton

A clean technical system that helps homeowners choose between service and replacement without burying the next action.

Conversion goal
Route repair and replacement inquiries
Direction
Systems navy · Ice blue · Warm red
Walk through the build
Desktop home page of the Fieldfold Outdoor landscape and outdoor living concept build
Concept build

Fieldfold Outdoor

Landscape and outdoor living · Brantford

A refined, image-led concept that frames design, build, and seasonal care as one coherent outdoor-living story.

Conversion goal
Seasonal project inquiry
Direction
Forest · New leaf · Limestone
Walk through the build
Desktop home page of the Common Form residential renovation concept build
Concept build

Common Form

Residential renovation · Niagara Region

An architectural concept that makes kitchens, bathrooms, and basements feel considered rather than over-styled.

Conversion goal
Project-fit inquiry
Direction
Soft black · Copper · Warm stone
Walk through the build
Desktop home page of the Nightshift Detail mobile auto detailing concept build
Concept build

Nightshift Detail

Mobile auto detailing · Local service radius

A high-energy dark concept that makes package choice, service radius, and booking intent fast to understand on a phone.

Conversion goal
Package booking
Direction
Night · Electric lime · Cobalt
Walk through the build
Desktop home page of the Ledgerkind small-business bookkeeping concept build
Concept build

Ledgerkind

Small-business bookkeeping · Ontario

A calm professional-service concept built around an orderly monthly workflow and a low-pressure inquiry path.

Conversion goal
Introductory inquiry
Direction
Deep ledger · Sage · Brass
Walk through the build

How to read the work

Every concept starts with a different customer decision.

A roofing estimate, an HVAC service call, a seasonal landscape enquiry and a bookkeeping introduction should not look or behave like the same template in a new colour.

Each build sets its own grid, palette, typography, content hierarchy and next action. Every screenshot here is captured from the live page, so what you see is what the code renders.

Next step

Which direction should your business make its own?

Tell us what your business does, what the website needs to accomplish, and what content you already have. The fit check is short and the price is already clear.

Check project fit